Social Media Marketing - Ensign

Spreading the Word using FREE Social Media

The Vero Beach Power Squadron has adopted a JUST DO IT policy when it comes to public relations and marketing. What that means if it can be done with very little effort and it does not cost you anything but some time, we JUST DO IT!

       What I am talking about is using available FREE social media to spread the word. How much return on investment we are receiving is non quantifiable, at this time. I do know that the experts say the more places you are visible the more likely you are to get noticed.  Social media marketing which is known as SMO Social Media Optimization benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online. In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010?

            In 2010, social media will get even more popular, more mobile, and more exclusive. That mom and dad have joined Facebook is no longer news.What is astonishing is the rate of growth in the number of Baby Boomers joining sites like Facebook, which between this year and last has skyrocketed. Social media use among internet users aged 65 and older grew 100 percent last year, so that one in four (26 percent) people in that age group online are now logging in. The most popular platforms include: Facebook, YouTube, LinkedIn, Twitter, MySpace and  Reddit.

            In light of those comments the VBPS jumped in with both feet. You may find us everywhere. Here are a few links

(http://en.wikipedia.org/wiki/Vero_beach_power_squadron), (http://www.facebook.com/profile.php?id=100000046572671), (http://twitter.com/VBPSPRO#)

(http://vbps2010.blogspot.com/)

(http://www.flickr.com/photos/46531890@N07/). http://yourmedia.tcpalm.com/MemberGallery.aspx?nickName=Scullyvbps, http://www.youtube.com/watch?v=LeZvUBvFWEQ  http://www.tcpalm.com/search/?q=vero+beach+power+squadron&t=&sortby=date&image.x=40&image.y=12.

There is lots more but I think you are getting the picture, so to speak. You may ask how do we measure our success with all this information out in cyberspace. Here is my response. Do a Google search for Verobeachpowersquadron and see what you get. Do any search over the internet using combinations that include - vero beach power squadron, or vbps, or vero beach power and click on web tab, photos tab, news tab, video tab and see what you get. What you will discover is that we are out there.

References

1.http://en.wikipedia.org/wiki/Social_media_optimization

2. http://www.cbsnews.com/stories/2010/11/15/national/main7055992.shtml

3. http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html)

Troop Support

ABC Schedule

ABC Americas Boating Course $30

Feb 12&13
April 16&17  
June 18&19  
Sept 10 & 11
Nov  26 & 27

Vero’s New Bridge

Sent on 12/14/10 to editor@verobeach32963.com

The Vero Beach Power Squadron (VBPS), with a facility at 301 Acacia Road, Vero Beach 32963, occasionally referred to as Vero’s Finest Boating Club, has scheduled the 55th Annual Change of Watch (COW).  It will be held at the Vero Beach Yacht Club January 9, 2011.   At this event the new bridge officers are introduced. These six will be at the helm in charge of the VBPS for the year 2011.

For your information and consideration.

Regards,

Bob Scully

VBPS Public Relations Officer

*****************************************************************************************

It was really a fine evening. After all, we were indoors with a lot of friends, music was playing in the background and many conversations were underway. The mood was festive. It was cocktail hour and the party was just about to get underway. Everyone was all dressed up. There were even people in uniforms. A very dashing crowd indeed.

As you entered the Vero Beach Yacht Club at the front entrance was a 3 feet by 5 feet poster with all the names of the attendees and a seating plan for each table. At 1800 hours an announcement was made and a small crowd assembled by the front entrance and the meeting was called to order. In came the flags (the American Flag and the United States Power Squadron Ensign), followed by numerous Vero Beach Power Squadron members who were introduced as they entered. These were the incoming bridge as well as those leaving the bridge in a ceremony know as Change of Watch.

There was the introduction of officers, an invocation, the pledge of allegiance an introduction of honored guests and finally dinner was served. After dinner awards were presented for service to the VBPS, there was a retiring commanders speech, a dismissal of the existing bridge, a presentation of the past commanders flag, the installation of the new commander and new bridge officers, and of course the new commander's acceptance speech. Pictures were taken to memorialize the occasion.

That said let me introduce to you the 2011 Vero Beach Power Squadron Bridge Officers….Commander - Janet Leh, Executive Officer - Bob Scully, Education Officer - Alan Ebstein, Administrative Officer - Judy Peschio Treasurer –Peter Brown, Secretary – Nora Lichty.

Tide Table Brochures - Greg Scott

http://www.optides.com/order-tide-charts.html

No Fleas Under the Oaks

The first Annual Rotary Club Nautical Flea Market held Saturday (11/6) and Sunday (11/7) was a huge success, according to Dick Carlin, Vendor Chairman.

The Vero Beach Power Squadron (VBPS) supported the Rotary Club by participating in the event and spreading the word about the great boating group they have here in Vero Beach, the boating education program we have established for 2011 and the many benefits you get by being a member. You don’t need to own a boat to be a member. For more about the squadron go to www.verobeachps.com or http://vbps2010.blogspot.com/  

Many vendors set up Friday. That’s what the VBPS did .On Saturday it felt like we were up north and I swear I could see snowflakes forming. In spite of the cool weather there was a huge turnout. Sunday was overcast and cold so there was not as much foot traffic. If you went, you would have seen lots of stuff for sale. New and old nautical things, art, fishing gear, jewelry, tools, line, anchors, brass balls, bells, ships wheels, light fixtures, knives, books, games, glasses, teak furniture, carvings, art, necklaces, bags, shoes, old cars, new cars, motorcycles, cabinets, food, coffee, beer, wine, water, and much more.

One of the VBPS new members had the booth next door. It is Captain Chris Yacht Services and we spent some time getting to know Chris and Alyse Caldwell. They are a new boat service here in Vero, have many years at sea and a 44 ft powerboat, which they use to train others on (www.captainchrisyachtservices.com).

A slow walk around the park was in order to really take it all in, there was so much. I was a volunteer and manned a booth. Occasionally I took a break and walked the grounds. Every time I made the rounds I would find something new that I had missed during my prior walkabouts.

Special thanks to the following VBPS volunteers who put time in at the booth promoting the VBPS at the Rotary Club Nautical Flea Market at Riverside Park – Larry and Judy Lott, Jim and Judy Ward, Janet and Harold Leh, Jan Paul, Barbara Scully, Sheree and Doug Gough, Charlie and Chris Pope, and John Spilman.

The VBPS Optimist Dingy was on display. What’s and Opti Dinghy you ask? It’s a small boat (4 X 8 feet) built here in Vero by various individuals, both young and not so young. If you would like to learn more about the Youth Sailing Foundation (YSF) of Indian River County stop in at the facility located in the Vero Beach Marina boat storage hanger next to the Vero Beach Yacht Club.

The YSF, a non-profit group, is supported by the VBPS members and many other local individuals and businesses. Supporters are interested in teaching the youngsters how to build and sail these vessels in our local waters. The VBPS as well of some of its members have purchased Opti kits and donate them back to the YSF. These marine plywood kits are assembled, sanded, painted, rigged and then sailed in and around Indian River by youngster’s ages 6-16 year old. You may see these fine vessels and the kids in action sailing in around the Vero Beach mooring fields on Saturdays practicing. For more on the YSF go to  http://www.ysfirc.org/ and http://theverobeachoptimistdingy.blogspot.com/

Boat Fundamentals in NOV

TC Palm

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Contact information: Sydney Liebman, Editor, 772-409-1357 begin_of_the_skype_highlighting 772-409-1357 end_of_the_skype_highlighting, sydney.liebman@scripps.com



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Community Service Support

Thank you Vero Beach Power Squadron (VBPS)

The Vero Beach Power Squadron donated the facility at 301Acacia Road to several 2010 Census Groups. The facility was used to collect data obtained by the enumerators (the field agents), from the Vero Beach residents during the last few months.

There were numerous phases of the 2010 Census and many teams working various areas in and around Indian River County.

One phase called Non Response Follow-up or NRFU had a team of 18 individuals, all local residents, who worked for the US Department of Commerce US Census Bureau. They met at the VBPS daily in May and June. This group worked a defined area of Vero Beach and met at the VBPS to turn in Enumerator Questionnaires (EQs).

The second phase defined as Non Response follow-up (NRFU) Vacate Delete Check (VDC) also met at the VBPS. This was a follow-up to the last go around and included cases for housing units that had not been done before. A team of 15 individuals met at the VBPS in July.

The 3rd phase was called Non Response Follow-up Residual or NRFU RES. A group of 10 met during August at 10:30 am daily to turn in completed enumerator questionnaires, binders and timesheets.

All the action for the groups mentioned has been completed and in most cases all bags, badges and other government materials have been returned to the Local Census Office in Port St Lucie.

The NRFU, NRFU VDC and the NRFU RES Teams would like to thank the VBPS for allowing us to meet at your facility over the last few months.

On a Dingy 2010 (not official)

The pictures are the creation of the blog author, thats me, so please understand these are my interpretations of what could be. The VBPS Official Boat is still in contruction on the waters edge at the VB Marina manufacturing facility, thanks to the marina manager. Scully 6/11/2010

2009 ad art samples

Seminar Series ad sample

Press Journal Ad Samples

Ad art coupons

Adv Art Scully

Hibiscus Festival 2010

Attention; susna Viviano

772-978-9596

susanviviano1956@yahoo.com

Good morning,

The attached is for the Vero Beach Power Squadron booth at the upcoming festival. I will be attending the VBPS Executive Committee Mtg. and get a check. I plan to drop off the check but need a location( address) so I may hand it to you or your staff in person. Let me know what that is please.

Thanks

Bob Scully

FEBRUARY 20,2010 FISHING

FEBRUARY 20,2010 FISHING FIELD TRIP SPONSORED BY THE VERO BEACH POWER SQUADRON


FOR THE BOYS AND GIRLS CLUB OF INDIAN RIVER COUNTY





VBPS BOATS ARRIVE: 0800h



KIDS ARRIVE: 0830h



STARTING LOCATION: VBPS BUILDING & ADJACENT BASIN



LIVE SHRIMP DISTRIBUTION: WE WILL DISTRIBUTE 1 DOZEN SHRIMP PER KID AT TWO LOCATIONS WITHIN THE BASIN STARTING AT 0800h. ROB KANE & ASSISTANT WILL DISTRIBUTE SHRIMP FROM THE DOCK TO BOATS, AND SIMULTANEOUSLY I WILL DISTRIBUTE SHRIMP FROM MY BOAT (‘INCENTIVE’) TO OTHER BOATS IN THE BASIN. PLEASE HAVE YOUR BAIT BUCKET OR BAIT WELL READY.WE NEED TO COMPLETE THE SHRIMP DISTRIBUTION WHILE THE KIDS ARE INSIDE GETTING BRIEFED. WE DO NOT HAVE A PERFECT SYSTEM SO PLEASE BE FLEXIBLE, PATIENT, and ON TIME.



The kids will arrive at 0830h at the Power Squadron Building and have a brief boating orientation with Dan Thomas. Prior to the event Dan will e-mail each boat captain a summary of some basic boating educational material. We would like each captain to cover the e-mailed material with his kids while fishing. The kids will have a brief test on this material over lunch with a prize for the best score. After being fitted with PFD’S and a bathroom stop, each kid will board his/her designated boat along with the designated BGCIRC representative (a mix of BGCIRC Staff and Volunteers).The BGCIRC will pre-assign the BGCIRC representatives and specific kids for each of our 16 boats. That list will be e-mailed later this week. Please note that this is a catch and release only event for the sponsored children (ages 9-14).Frank & Pat Bilotta will not fish but will provide water taxi services with their deck boat. If any child is sick or needs to be transferred to a bathroom please hail Frank on Ch 16. I will monitor CH16 and Ch68 and handle any fishing tackle or other logistical problems (my boat name is ‘Incentive’). I will have copies of a chart with marked fishing locations, for those interested, as we distribute the shrimp to each participating boat. At 1200h please stop fishing and return to the Power Squadron Building for a hamburger/hot dog lunch with ice cream for dessert. The boating test will be given over lunch and then prizes awarded for the best test score, the biggest fish caught, the most fish caught, and the smallest fish caught. Additional prizes, donated by local fishing tackle stores, will be raffled. Do not forget to bring you camera and to take lots of pictures. Please bring a tape measure and keep a list of the fish caught by each kid along with its length.



BOAT CAPTAINS & CREWS

The following VBPS Crew Volunteers will be assigned to a boat on Thursday if I have not heard from any Captain needing a crew member(s) that I overlooked: Dan & Nora Lichty, Ed Carr,Dan & Kathy Thomas



Tatarowicz counselor, crew selected by captain, + 2 kids

Juliano counselor, no crew, +2 kids(2 poles borrowed from R. Carlin-Capt. arranges pick up)

McCurdy counselor, S. McCurdy, + 2 kids

Nicholas counselor(w. fishing skills),no crew,+ 2kids(Capt. to arrange to borrow 2 rods from H. Leh)

Lavigne counselor, no crew, + 2kids

Kreider counselor(w. fishing skills), no crew, + 2kids



Frosina counselor, M. Lichty-Nelson, H. Wilkinson, R. Kane,+ 3 kids(Capt. to arrange to borrow 2 rods from R. Kane or. Leh)

Heimbaugh counselor, , crew selected by captain , + 2 kids

Boarman counselor, , crew selected by captain , + 3 kids

Leopold counselor, , crew selected by captain ,+ 2 kids

Spilman counselor, N. Husbands ,+ 2 kids

Barrett counselor, , crew selected by captain ,+ 2 kids

Carlin counselor, E. Killer,+ 2 kids

Myers counselor, , crew selected by captain ,+ 2 kids

Wilson counselor, no crew, + 2 kids

Bilotta- water taxi services

REgistration Insert

470 10th Place

Vero Beach, Fl 32960

January 20, 2010

Carole Jean Jordan, Tax Collector
Indian River County
P. O. Box 1509
Vero Beach, Fl 32961-1509

Attention: Mr. Craig E Lombard, CFCA

Subject: Registration Insert - Public Boating Class at the Vero Beach Power Squadron

Dear Mr. Lombard:

Thank you for speaking with me recently on the noted subject. As I mentioned we, the Vero Beach Power Squadron, are evaluating the feasibility of including an insert in the registration renewal envelopes that are sent out in Indian River County. My original thinking was that these inserts would go to just the vessel owners, as the classes we offer throughout the year are related to boating education.

From our conversation I learned the following. The registration forms sent by mail do not differentiate between vehicles and vessels, there are approximately 5000 envelopes mailed out a month, and the mailing task is done by subcontractor (CDM) who I would need to deal with, once we have approval from your office.

The attached sample is what was distributed in St Lucie County. My intent is to have something similar designed and coordinated with the various agencies (Indian River County Commissioners, the Sheriffs Officer, et al) then printed and handed off for insertion with the registration renewals.

As I mentioned we have a website www.verobeachps.com and a blog spot http://vbps2010.blogspot.com/ and there is a write up on us in the January Vero Beach Magazine (page 179). We hold classes at the VBPS facility 301 Acacia Road just across the Barber Bridge. The course material cost range is from $20 to $50, depending on the course. Qualified member instructors teach our courses.

I look forward to discussing this more. If you have any questions please contact me at 772-933-1173 or by email at scullybob@comcast.net. I would also like to invite you and your staff to a Friday Night Social from 5:30 to 7:30 PM. As always – “You don’t need to own a boat to take a class or be a member.”

Best regards,

Robert Scully
Public Relations Officer
Vero Beach Power Squadron

Vero Beach Power Squadron has COW!!!!!!!!

To: TC Palm ( Press Journal)
Dear Brightman Brock,
Title: Vero Beach Power Squadron has COW!!!!!!!!

There is a Vero Beach Power Squadron (VBPS) Change of Watch (COW) being held tonight starting at 6 at the Vero Beach Yacht Club. About 100 local residents will be attending. There are about 300 members in Vero Beach.

Basically it’s a once a year event where the elected Bridge Officers are put in place to lead the affairs of this fine boating club for the coming year. It may be worth doing a story and taking a few pictures for the Press Journal. If you want to see a few photos of last years event go to the website, pictures and look for change of watch 2009. If you want more background about the VBPS check out the blog, which also has the first quarter master schedule.

My norm is to write stories and post to YourNews but I was thinking that it makes more sense for you folks to cover local events for the newspaper, as that’s what you do.

Please let me know if I sent this email to the right place. If not would you be so kind as to forward it to the right person at the paper. If you have any questions please call me at 772-933-1173, send me an email or drop in on a Friday Night Social from 5:30 to 7:30.

Regards,
Bob Scully
Public Relations Officer
Vero Beach Power Squadron



Links

1. Vero Beach Power Squadron website (http://verobeachps.com/)

2. Vero Beach Power Squadron blog ( http://vbps2010.blogspot.com/)

A Change of Watch Process (Jan 2010)

VERO BEACH POWER SQUADRON


54th ANNUAL CHANGE OF WATCH

10 JANUARY 2010

EVENING AGENDA



1. CALL TO ORDER –

P/C ROBERT "WOODY" BOARMAN, AP -- MASTER OF CEREMONIES



2. PRESENTATION OF THE COLORS – WOODY

THE COLORS WILL BE PRESENTED BY TWO OF OUR PAST COMMANDERS:

AMERICAN FLAG – P/C EDWARD J. CARR, SN

POWER SQUADRON ENSIGN – P/C JACK KRUITEN, SN

3. OFFICER INTRODUCTIONS – WOODY

TREASURER ELECT – LT. ALAN R. EBSTEIN, N AND HIS WIFE, BARBARA

SECRETARY ELECT – LT/C JAMES J. KREIDER, AP AND HIS WIFE,

1ST LT. CAROLE

ADMINISTRATIVE OFFICER ELECT – LT. ROBERT G. SCULLY, P AND HIS

WIFE, BARBARA

EDUCATIONAL OFFICER ELECT – P/C DANIEL A. THOMAS, JN AND HIS

WIFE, LT. KATHIE, P

EXECUTIVE OFFICER ELECT – LT/C JANET L. LEH, S AND HER

HUSBAND, LT. HAROLD , AP

RETIRING COMMANDER -- CDR WILLIAM HEIMBAUGH, S AND HIS

FRIEND, CAROLINE BARGREN

INSTALLATION OFFICER – PAST COMMANDER DANIEL A. THOMAS, JN

COMMANDER ELECT – LT/C JAMES A. WARD, P AND HIS WIFE, LT. JUDY



4. INVOCATION AND PLEDGE OF ALLEGIANCE

WOODY ASKS ALL TO PLEASE STAND FOR THE INVOCATION TO BE GIVEN BY OUR CHAPLIN LT. FRANK "TOM" JONES, S – THEN REMAIN STANDING FOR THE PLEDGE OF ALLEGIANCE WHICH WILL BE LED BY COMMANDER ELECT WARD.





PAGE 1



5. INTRODUCTION OF DISTINGUISHED ATTENDEES

WOODY CALLS ON COMMANDER ELECT WARD TO INTRODUCE THE EVENING'S DISTINGUISHED ATTENDEES



6. DINNER



7. PRESENTATION OF VBPS ANNUAL AWARDS

WOODY CALLS ON COMMANDER HEIMBAUGH AND COMMANDER ELECT WARD FORWARD TO PRESENT THE ANNUAL AWARDS.

8. WOODY INTRODUCES TONIGHT'S INSTALLATION OFFICER –

PAST COMMANDER DANIEL A. THOMAS, JN

9. RETIRING COMMANDER HEIMBAUGH IS INTRODUCED BY P/C THOMAS

FOR HIS RETIRING STATEMENT

10. COMMANDER HEIMBAUGH DISMISSES HIS BRIDGE

11. P/C THOMAS PRESENTS PAST COMMANDER FLAG TO PAST

COMMANDER HEIMBAUGH

12. P/C THOMAS INSTALLS WARD AS COMMANDER

13. P/C BOARMAN INSTALLS NEW BRIDGE OFFICERS

14. NEW COMMANDER WARD GIVES HIS ACCEPTANCE SPEECH

15. COMMANDER WARD -- ACKNOWLEDGES CHANGE OF WATCH COMMITTEE FOR THEIR HELP WITH TONIGHTS PROGRAM, P/C DAN FOR SERVING AS THE INSTALLATION OFFICER, P/C WOODY FOR BEING MASTER OF CEREMONIES, NANCY OGONOSKI AND THE YACHT CLUB STAFF FOR THEIR EXCELLENT FOOD AND SERVICE AND OTHERS THAT COMMANDER WARD THINKS MIGHT NEED RECOGNITION.



16. MUSIC – TOM BARRETT, ONE OF THE TOP DJ WEDDING ENTERTAINERS

IN THE COUNTRY. TOM COMES TO US BY WAY OF THE PHILLY/WILMINGTON AREA WHERE HE STARTED OUT SPINNING PLATTERS ON LOCAL RADIO STATIONS SUCH AS WYSP, WWDB, WCAU AND 103.9 FM. HE ALSO REPORTED AND PRODUCED EAGLES FOOTBALL ON THE CBS RADIO NETWORK. LADIES AND GENTLEMEN, I GIVE YOU TONIGHT'S ENTERTAINER, TOM BARRETT.

PAGE 2

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Directory.BoatFlorida.com Signup Notification


Sun, December 6, 2009 2:08:43 PMFrom: Directory.BoatFlorida.com Add to Contacts

To: vbps2009@yahoo.com
--------------------------------------------------------------------------------
Dear Bob Scully,

Thank you for signing up for an account in Directory.BoatFlorida.com (http://directory.boatflorida.com).

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Username: vbps2009

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Hapy New Year Vero Beach

Happy New Year from the Vero Beach Power Squadron

We just wanted to tell all the boaters in Indian River County who are not members of the Vero Beach Power Squadron (VBPS) Happy New Year.

We would also like to extend an invitation to join us at a social at our facility to welcome the New Year and meet some new friends who have a similar interest. The first Friday Social of the year is coming up on January 8. It starts at 5:30 and we encourage you to stop in.

What we are looking for is a few good men and women who have a love of the water, boats, social activity, civic service, fine dining, cruising and adventure. Our event calendar for 2010 includes a lot of fun stuff you will be missing out on if you aren’t with us.

Try it you’ll like it. There are 6-9 raft ups coming up. That’s when those who have boats invite those who don’t, to join them aboard vessels for a day on the water. A destination is selected on the Indian River and all the boats meet, tie up together and hang out for the day. It’s a great way to meet new people and checkout the various boats that members have. That’s my favorite part of the day.

One spot, which is a VBPS tradition is a place called Hole-in-the-Wall on the Indian River near Johns Island. Another is the Ft Pierce inlet on the left side of the channel as you head to sea. Last year it was quite interesting to watch all the boats that were tied together swing 180 degrees, as the tide changed direction. Very impressive indeed! So if you want to join us on a raft up, please do, but contact us first to verify the date and spot.

So from all of us at the VBPS to all of you boaters in Indian River County…Boating is fun and if you join us we commit to show you how to make it more enjoyable.

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